Clutter comes in all forms. Virtual clutter is just as real as physical clutter. As in your homes, clutter in your online world is draining to look at, distracts from what is truly important, and is often responsible for wasted time and lost potential for productivity. Nowhere is this virtual clutter more apparent than in your email’s inbox.
I’m not quite sure how it happens, but you sign up for one Glamour Magazine give-away, and the next thing you know your inbox is overflowing with messages like, “Expedia: Fly anywhere for free!” or “Career Builder: We found just the job for you in Bengal!”
So here are your options:
1. Allow the over-bearing cyberlord spammers to move in and clog up your precious inbox.
2. Give in by changing your email address altogether, thus setting yourself up to repeat the same cycle in approximately 3-5 months.
3. Nip the message in the send button by giving these Clutter barons the axe the first time.
(This is a trick, the first two are not acceptable options, nice try.)
Make it a steadfast habit to immediately unsubscribe yourself from any newsletter or spammy emails you don’t wish to receive. Be careful when doing so; the goal is obviously to keep you subscribed, so companies often make it tricky to do so. Be sure you have clicked the option that says “Unsubscribe me from all emails.” If they send you a follow-up email confirming your new unsubscribed status? You follow through and click the link to confirm! Does this take an extra ~7o seconds? Yes. Will those few extra clicks be worth it? YES. Even if your inbox is already filled with over 17,000 spam emails, it is never too late to begin doing this. Even if you unsubscribe from five, that’s five less EVERY DAY.
So today I’m assigning you homework. Go into your inbox and find five email lists to unsubscribe from. Choose the five that are at the top of your bursting inbox, or the five you know send you the most emails, but pick five. Seriously. Do it.
Bonus points to anyone who leaves a comment telling us your Unsubscribe Five.
*Please note, there are services available such as Unroll.me, which removes your email address from most mailing lists in one step. I wanted to put that on your radar, though I can’t personally attest to the quality or effectiveness of these types of services. If you have used Unroll.me or something similar, please share your experience via the comment bar.